Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CD0EB
RGB
124, 208, 235
HSL
195, 74%, 70%
HSB
195, 47%, 92%
CMYK
47, 11, 0, 8
LAB
79, -21, -22
LCH
79, 30, 226
OKLCH
0.81, 0.09, 221
XYZ
46, 55, 87
LUV
79, -37, -31
HWB
195, 49%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.