Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CD2F2
RGB
124, 210, 242
HSL
196, 82%, 72%
HSB
196, 49%, 95%
CMYK
49, 13, 0, 5
LAB
80, -21, -24
LCH
80, 32, 230
OKLCH
0.82, 0.09, 224
XYZ
47, 57, 92
LUV
80, -38, -35
HWB
196, 49%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.