Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7CD2F7
RGB
124, 210, 247
HSL
198, 88%, 73%
HSB
198, 50%, 97%
CMYK
50, 15, 0, 3
LAB
80, -20, -27
LCH
80, 33, 234
OKLCH
0.82, 0.10, 228
XYZ
48, 57, 96
LUV
80, -38, -39
HWB
198, 49%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.