Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7D3406
RGB
125, 52, 6
HSL
23, 91%, 26%
HSB
23, 95%, 49%
CMYK
0, 58, 95, 51
LAB
32, 31, 41
LCH
32, 51, 53
OKLCH
0.42, 0.11, 46
XYZ
10, 7, 1
LUV
32, 58, 27
HWB
23, 2%, 51%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.