Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7D3601
RGB
125, 54, 1
HSL
26, 98%, 25%
HSB
26, 99%, 49%
CMYK
0, 57, 99, 51
LAB
32, 30, 43
LCH
32, 52, 55
OKLCH
0.42, 0.11, 49
XYZ
10, 7, 1
LUV
32, 57, 29
HWB
26, 0%, 51%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.