Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7D96BB
RGB
125, 150, 187
HSL
216, 31%, 61%
HSB
216, 33%, 73%
CMYK
33, 20, 0, 27
LAB
61, -2, -22
LCH
61, 23, 264
OKLCH
0.67, 0.06, 258
XYZ
28, 30, 51
LUV
61, -14, -34
HWB
216, 49%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.