Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7D98AD
RGB
125, 152, 173
HSL
206, 23%, 58%
HSB
206, 28%, 68%
CMYK
28, 12, 0, 32
LAB
61, -6, -14
LCH
61, 16, 247
OKLCH
0.67, 0.04, 242
XYZ
27, 30, 44
LUV
61, -15, -20
HWB
206, 49%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.