Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7D9DCE
RGB
125, 157, 206
HSL
216, 45%, 65%
HSB
216, 39%, 81%
CMYK
39, 24, 0, 19
LAB
64, -2, -29
LCH
64, 29, 266
OKLCH
0.69, 0.08, 259
XYZ
32, 33, 63
LUV
64, -17, -45
HWB
216, 49%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.