Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DB1C1
RGB
125, 177, 193
HSL
194, 35%, 62%
HSB
194, 35%, 76%
CMYK
35, 8, 0, 24
LAB
69, -15, -14
LCH
69, 20, 223
OKLCH
0.73, 0.06, 219
XYZ
34, 40, 56
LUV
69, -25, -19
HWB
194, 49%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.