Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DB1EF
RGB
125, 177, 239
HSL
213, 78%, 71%
HSB
213, 48%, 94%
CMYK
48, 26, 0, 6
LAB
70, -5, -37
LCH
70, 37, 262
OKLCH
0.75, 0.11, 253
XYZ
40, 42, 88
LUV
70, -25, -58
HWB
213, 49%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.