Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DB9EC
RGB
125, 185, 236
HSL
208, 74%, 71%
HSB
208, 47%, 93%
CMYK
47, 22, 0, 7
LAB
73, -10, -32
LCH
73, 33, 253
OKLCH
0.76, 0.10, 245
XYZ
41, 45, 86
LUV
73, -28, -49
HWB
208, 49%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.