Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DBAFB
RGB
125, 186, 251
HSL
211, 94%, 74%
HSB
211, 50%, 98%
CMYK
50, 26, 0, 2
LAB
73, -7, -39
LCH
73, 39, 260
OKLCH
0.77, 0.11, 251
XYZ
43, 46, 98
LUV
73, -28, -61
HWB
211, 49%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.