Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DBCFA
RGB
125, 188, 250
HSL
210, 93%, 74%
HSB
210, 50%, 98%
CMYK
50, 25, 0, 2
LAB
74, -8, -38
LCH
74, 38, 258
OKLCH
0.78, 0.11, 249
XYZ
44, 47, 97
LUV
74, -29, -59
HWB
210, 49%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.