Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DBECC
RGB
125, 190, 204
HSL
191, 44%, 65%
HSB
191, 39%, 80%
CMYK
39, 7, 0, 20
LAB
73, -19, -14
LCH
73, 23, 217
OKLCH
0.76, 0.07, 213
XYZ
38, 46, 64
LUV
73, -31, -18
HWB
191, 49%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.