Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DC9EE
RGB
125, 201, 238
HSL
200, 77%, 71%
HSB
200, 47%, 93%
CMYK
47, 16, 0, 7
LAB
77, -17, -26
LCH
77, 31, 237
OKLCH
0.80, 0.09, 231
XYZ
45, 52, 89
LUV
77, -34, -39
HWB
200, 49%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.