Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DCDF0
RGB
125, 205, 240
HSL
198, 79%, 72%
HSB
198, 48%, 94%
CMYK
48, 15, 0, 6
LAB
78, -19, -25
LCH
78, 31, 234
OKLCH
0.81, 0.09, 228
XYZ
46, 54, 90
LUV
78, -36, -37
HWB
198, 49%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.