Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DCDF3
RGB
125, 205, 243
HSL
199, 83%, 72%
HSB
199, 49%, 95%
CMYK
49, 16, 0, 5
LAB
78, -18, -27
LCH
78, 32, 236
OKLCH
0.81, 0.10, 230
XYZ
46, 54, 93
LUV
78, -36, -40
HWB
199, 49%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.