Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7DD6F8
RGB
125, 214, 248
HSL
197, 90%, 73%
HSB
197, 50%, 97%
CMYK
50, 14, 0, 3
LAB
81, -21, -26
LCH
81, 33, 230
OKLCH
0.83, 0.10, 225
XYZ
49, 59, 98
LUV
81, -39, -37
HWB
197, 49%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.