Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
7E4A95
RGB
126, 74, 149
HSL
282, 34%, 44%
HSB
282, 50%, 58%
CMYK
15, 50, 0, 42
LAB
40, 33, -33
LCH
40, 46, 315
OKLCH
0.50, 0.13, 315
XYZ
16, 12, 30
LUV
40, 20, -50
HWB
282, 29%, 42%
Pantone
2602 C
Harmonies
Shades & tints
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