Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7E97BB
RGB
126, 151, 187
HSL
215, 31%, 61%
HSB
215, 33%, 73%
CMYK
33, 19, 0, 27
LAB
62, -3, -22
LCH
62, 22, 263
OKLCH
0.67, 0.06, 257
XYZ
29, 30, 51
LUV
62, -14, -33
HWB
215, 49%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.