Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7EAEF9
RGB
126, 174, 249
HSL
217, 91%, 74%
HSB
217, 49%, 98%
CMYK
49, 30, 0, 2
LAB
70, -1, -43
LCH
70, 43, 269
OKLCH
0.75, 0.12, 259
XYZ
41, 42, 95
LUV
70, -24, -68
HWB
217, 49%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.