Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7ECAE7
RGB
126, 202, 231
HSL
197, 69%, 70%
HSB
197, 45%, 91%
CMYK
45, 13, 0, 9
LAB
77, -19, -22
LCH
77, 29, 230
OKLCH
0.80, 0.09, 224
XYZ
44, 52, 83
LUV
77, -35, -32
HWB
197, 49%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.