Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7ECCE5
RGB
126, 204, 229
HSL
195, 66%, 70%
HSB
195, 45%, 90%
CMYK
45, 11, 0, 10
LAB
78, -20, -20
LCH
78, 29, 225
OKLCH
0.80, 0.08, 220
XYZ
44, 53, 82
LUV
78, -35, -29
HWB
195, 49%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.