Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7ECFE6
RGB
126, 207, 230
HSL
193, 68%, 70%
HSB
193, 45%, 90%
CMYK
45, 10, 0, 10
LAB
79, -21, -20
LCH
79, 29, 223
OKLCH
0.81, 0.09, 218
XYZ
45, 55, 83
LUV
79, -37, -27
HWB
193, 49%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.