Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7ED6F7
RGB
126, 214, 247
HSL
196, 88%, 73%
HSB
196, 49%, 97%
CMYK
49, 13, 0, 3
LAB
81, -21, -25
LCH
81, 33, 230
OKLCH
0.83, 0.10, 224
XYZ
49, 59, 97
LUV
81, -39, -36
HWB
196, 49%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.