Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7F1000
RGB
127, 16, 0
HSL
8, 100%, 25%
HSB
8, 100%, 50%
CMYK
0, 87, 100, 50
LAB
27, 45, 40
LCH
27, 60, 42
OKLCH
0.38, 0.15, 32
XYZ
9, 5, 0
LUV
27, 81, 20
HWB
8, 0%, 50%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.