Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7F2704
RGB
127, 39, 4
HSL
17, 94%, 26%
HSB
17, 97%, 50%
CMYK
0, 69, 97, 50
LAB
30, 38, 41
LCH
30, 55, 47
OKLCH
0.40, 0.13, 38
XYZ
10, 6, 1
LUV
30, 69, 24
HWB
17, 2%, 50%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.