Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
7F2D02
RGB
127, 45, 2
HSL
21, 97%, 25%
HSB
21, 98%, 50%
CMYK
0, 65, 98, 50
LAB
31, 35, 42
LCH
31, 55, 50
OKLCH
0.41, 0.12, 42
XYZ
10, 6, 1
LUV
31, 65, 26
HWB
21, 1%, 50%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.