Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7F93AE
RGB
127, 147, 174
HSL
214, 22%, 59%
HSB
214, 27%, 68%
CMYK
27, 16, 0, 32
LAB
60, -3, -17
LCH
60, 17, 261
OKLCH
0.66, 0.05, 256
XYZ
27, 28, 44
LUV
60, -11, -25
HWB
214, 50%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.