Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7FA9FB
RGB
127, 169, 251
HSL
220, 94%, 74%
HSB
220, 49%, 98%
CMYK
49, 33, 0, 2
LAB
69, 2, -46
LCH
69, 46, 273
OKLCH
0.74, 0.13, 263
XYZ
40, 40, 97
LUV
69, -21, -73
HWB
220, 50%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.