Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FABE5
RGB
127, 171, 229
HSL
214, 66%, 70%
HSB
214, 45%, 90%
CMYK
45, 25, 0, 10
LAB
69, -4, -34
LCH
69, 35, 264
OKLCH
0.73, 0.10, 256
XYZ
37, 39, 80
LUV
69, -22, -53
HWB
214, 50%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.