Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FAEEE
RGB
127, 174, 238
HSL
215, 77%, 72%
HSB
215, 47%, 93%
CMYK
47, 27, 0, 7
LAB
70, -3, -37
LCH
70, 38, 265
OKLCH
0.74, 0.11, 256
XYZ
39, 41, 87
LUV
70, -23, -59
HWB
215, 50%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.