Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FB1EC
RGB
127, 177, 236
HSL
212, 74%, 71%
HSB
212, 46%, 93%
CMYK
46, 25, 0, 7
LAB
70, -5, -35
LCH
70, 36, 262
OKLCH
0.75, 0.10, 253
XYZ
40, 42, 85
LUV
70, -24, -55
HWB
212, 50%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.