Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FB1EF
RGB
127, 177, 239
HSL
213, 78%, 72%
HSB
213, 47%, 94%
CMYK
47, 26, 0, 6
LAB
71, -5, -37
LCH
71, 37, 263
OKLCH
0.75, 0.10, 254
XYZ
40, 42, 88
LUV
71, -24, -57
HWB
213, 50%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.