Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FB5EE
RGB
127, 181, 238
HSL
211, 77%, 72%
HSB
211, 47%, 93%
CMYK
47, 24, 0, 7
LAB
72, -7, -35
LCH
72, 35, 259
OKLCH
0.76, 0.10, 251
XYZ
41, 44, 87
LUV
72, -26, -54
HWB
211, 50%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.