Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FB5FC
RGB
127, 181, 252
HSL
214, 95%, 74%
HSB
214, 50%, 99%
CMYK
50, 28, 0, 1
LAB
72, -4, -41
LCH
72, 41, 265
OKLCH
0.76, 0.12, 256
XYZ
43, 45, 98
LUV
72, -26, -65
HWB
214, 50%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.