Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FB7E2
RGB
127, 183, 226
HSL
206, 63%, 69%
HSB
206, 44%, 89%
CMYK
44, 19, 0, 11
LAB
72, -10, -28
LCH
72, 30, 249
OKLCH
0.76, 0.09, 242
XYZ
39, 44, 78
LUV
72, -27, -42
HWB
206, 50%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.