Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FB9C7
RGB
127, 185, 199
HSL
192, 39%, 64%
HSB
192, 36%, 78%
CMYK
36, 7, 0, 22
LAB
72, -17, -13
LCH
72, 22, 219
OKLCH
0.75, 0.06, 214
XYZ
36, 43, 60
LUV
72, -28, -18
HWB
192, 50%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.