Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FBAFF
RGB
127, 186, 255
HSL
212, 100%, 75%
HSB
212, 50%, 100%
CMYK
50, 27, 0, 0
LAB
74, -5, -41
LCH
74, 41, 262
OKLCH
0.78, 0.12, 253
XYZ
44, 47, 101
LUV
74, -28, -64
HWB
212, 50%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.