Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FBDC8
RGB
127, 189, 200
HSL
189, 40%, 64%
HSB
189, 37%, 78%
CMYK
37, 5, 0, 22
LAB
73, -19, -12
LCH
73, 22, 213
OKLCH
0.76, 0.07, 210
XYZ
37, 45, 61
LUV
73, -30, -15
HWB
189, 50%, 22%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.