Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FBEFE
RGB
127, 190, 254
HSL
210, 98%, 75%
HSB
210, 50%, 100%
CMYK
50, 25, 0, 0
LAB
75, -8, -38
LCH
75, 39, 259
OKLCH
0.78, 0.11, 250
XYZ
45, 48, 101
LUV
75, -29, -60
HWB
210, 50%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.