Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FC7EB
RGB
127, 199, 235
HSL
200, 73%, 71%
HSB
200, 46%, 92%
CMYK
46, 15, 0, 8
LAB
76, -16, -25
LCH
76, 30, 237
OKLCH
0.80, 0.09, 231
XYZ
44, 51, 86
LUV
76, -33, -37
HWB
200, 50%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.