Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FCBDF
RGB
127, 203, 223
HSL
193, 60%, 69%
HSB
193, 43%, 87%
CMYK
43, 9, 0, 13
LAB
77, -21, -18
LCH
77, 27, 221
OKLCH
0.80, 0.08, 216
XYZ
43, 53, 78
LUV
77, -35, -24
HWB
193, 50%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.