Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FCBE4
RGB
127, 203, 228
HSL
195, 65%, 70%
HSB
195, 44%, 89%
CMYK
44, 11, 0, 11
LAB
77, -20, -20
LCH
77, 28, 226
OKLCH
0.80, 0.08, 221
XYZ
44, 53, 81
LUV
77, -35, -28
HWB
195, 50%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.