Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FCFF8
RGB
127, 207, 248
HSL
200, 90%, 74%
HSB
200, 49%, 97%
CMYK
49, 17, 0, 3
LAB
79, -17, -28
LCH
79, 33, 239
OKLCH
0.82, 0.10, 232
XYZ
48, 56, 97
LUV
79, -36, -42
HWB
200, 50%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.