Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FDAFC
RGB
127, 218, 252
HSL
196, 95%, 74%
HSB
196, 50%, 99%
CMYK
50, 13, 0, 1
LAB
82, -22, -26
LCH
82, 33, 230
OKLCH
0.84, 0.10, 224
XYZ
51, 62, 101
LUV
82, -40, -37
HWB
196, 50%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.