Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7FDAFF
RGB
127, 218, 255
HSL
197, 100%, 75%
HSB
197, 50%, 100%
CMYK
50, 15, 0, 0
LAB
82, -21, -27
LCH
82, 34, 232
OKLCH
0.85, 0.10, 226
XYZ
52, 62, 104
LUV
82, -40, -40
HWB
197, 50%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.