Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
801B09
RGB
128, 27, 9
HSL
9, 87%, 27%
HSB
9, 93%, 50%
CMYK
0, 79, 93, 50
LAB
28, 43, 38
LCH
28, 57, 41
OKLCH
0.39, 0.14, 32
XYZ
9, 5, 1
LUV
28, 76, 20
HWB
9, 4%, 50%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.