Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
801F05
RGB
128, 31, 5
HSL
13, 92%, 26%
HSB
13, 96%, 50%
CMYK
0, 76, 96, 50
LAB
29, 41, 40
LCH
29, 57, 44
OKLCH
0.40, 0.14, 35
XYZ
9, 6, 1
LUV
29, 74, 22
HWB
13, 2%, 50%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.