Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
803909
RGB
128, 57, 9
HSL
24, 87%, 27%
HSB
24, 93%, 50%
CMYK
0, 55, 93, 50
LAB
33, 29, 41
LCH
33, 51, 54
OKLCH
0.43, 0.11, 48
XYZ
10, 8, 1
LUV
33, 57, 29
HWB
24, 4%, 50%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.